Obsentum’s Digital Journey to Elevate Luxury E-commerce
Service:
SAP Enterprise Solutions
Client:
Luxury E-commerce
Date:
The Challenge
Delivering a Premium E-commerce Experience
Obsentum needed to translate its in-store luxury experience into the online environment, ensuring that the digital journey remained both seamless and exclusive. This required improvements across the entire user experience, from product discovery and search to a smooth, conversion-oriented checkout process.
At the same time, the platform had to reflect the brand’s identity while supporting efficient operations. Several technical challenges impacted this goal, including the need to integrate the e-commerce platform with existing ERP, CRM, and WMS systems, inefficient failure mechanisms, and disjointed customer data management.
Balancing a refined user experience with system integration and operational efficiency was a key challenge.
Our Approach
Building an Integrated and Experience-Driven Platform
1. Discovery & System Design
Conducted Discovery & Enhance Workshops together with the client.
Designed a system architecture aligned with Obsentum’s specific needs using SAP Commerce capabilities.
2. Platform Integration
Integrated the platform with Salesforce CRM, Microsoft Navision, custom WMS, Cloudflare, and SAP CX Customer Data Cloud.
Ensured seamless communication across systems.
3. E-commerce Experience Optimization
Improved the product discovery flow and search mechanism for more precise results.
Enhanced the checkout process to support a smoother, conversion-oriented journey.
4. Custom Development
Implemented tailored order fulfilment flows aligned with business processes.
Built on SAP CX Commerce, Java, Spring, and SAP Composable Storefront.
The Results
Enhancing Experience and Operational Flow
Improved e-commerce processes, allowing the Obsentum team to operate without setbacks.
Minimized workflow bottlenecks through seamless integrations across connected systems.
Increased team satisfaction by improving operational efficiency.
Enhanced search and checkout flows, contributing to stronger customer retention and repeat purchases.
Supported a notable revenue boost through a more seamless and conversion-oriented online experience.
Testimonial
“Devista helped us build more than an e-commerce platform—they helped us create a digital experience aligned with our brand and business needs. Through seamless integrations, tailored fulfilment flows, and improvements to search and checkout, the platform now supports both a smoother customer journey and more efficient internal operations. The result is a stronger foundation for growth, repeat purchases, and team satisfaction.”
